We help contractors get more sales AND attract skilled workers.


Attract more customers and qualified workers 24-7
whether you are in the office or not.


2 key things:
One, customers are increasingly web savvy and less brand loyal.
Two: If you’re lucky enough to have enough skilled workers,
you want to retain the hard-to-replace skill sets and work ethic of your current employees.

That means consistently meeting payroll with predictable sales.

And, if you want to actually grow your business you need to find more workers like the ones you already have…
No small feat in today’s workforce shortage and changing mindset of the incoming workforce (I’m looking at you millennials!)

What is a contractor to do?

It is simple. Leverage what you have already have.

RhinoFox helps you increase your sales and encourage potential employees to contact YOU.
No more overpriced, boring websites with no provisions for encouraging sales (of both your services AND employment opportunities!)


- Have your contracting business to stand out where customers and workers are already researching it for reviews and information.

  • Be where customers looking to find services like yours to solve their problem - online and on mobile devices.
    - Work with a digital partner that knows what PPE is and that a conduit ‘straightener’ doesn’t exist - we specialize in helping construction contractors and the skilled trades.

Who is using their website for sales & recruiting?

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How can we help you?


I want my website to attract more customers & employees… 

RhinoFox’s services help you reach both active and passive candidates by placing your employment offer in front of candidates during their normal daily activities.

I want more sales…

The construction industry is growing and new qualified, licensed workers aren't 'made' ove

I want new customers…

It’s true. Employees and customers are scrutinizing you via your online presence. And, it is also true


I want help attracting more workers…

We are in a skilled labor shortage, only 5% of the workforce is unemployed. It is CHALLENGING to find quality candidates. 

A 'buyers' market combined with the era of short attention spans, millennials and rapid technological changes is a perfect recruiting storm. How employment opportunities are advertised is shifting quickly, along with everything else in our modern lives.Learn more…


I want strategic marketing support…

“Dainella is an extremely talented, innovative, and visionary strategist. She has assisted our national organization in a number of key marketing initiatives that have enhanced not only the way that we explain our value proposition but engage our customers.” - S.Villwock, IOM, CAE, CEO of Independent Electrical Contractors National Association

Learn more…


learn how we can help you meet your business goals.

Dainella is forward-thinking, solution-oriented, and results-focused.
Plus, an absolute joy to work with.
Great listener and passionately cares about the clients that she works with to help them grow and prosper.
A true professional by all accounts.

If you want to...

  • Stand Out in a Competitive Area - To both customers and skilled job candidates.

  • Level Out Your Sales Swings - To consistently make that payroll and decrease stress!

  • Increase Your Market Reach - Expand brand awareness of your company with potential employees and customers alike through increased exposure and interest online with branded, professional digital assets.

  • Get More of the Right Customers - Minimize time wasted by fishing with the right advertising bait to attract a higher quality customer.

  • Support Your Office Team - Allow your Team to stay focused on their full plates. We can automate finding and first touch follow up of both customer and candidate leads with our services.

  • Have performance tracked, measured and reported clearly - Making planning simpler.

…Then RhinoFox might be your new secret weapon.

Learn how we can partner to achieve
your business goals.

Schedule your free consultation today.

Rhinofox has been an encouragement to our company as we pursue the quest to find electricians in a tight market.

Enough about us… Let’s talk about you.

You’re probably wondering a few things, such as…

Can we help you in your industry?
We specialize in supporting licensed construction contractors who deliver home repair and remodel services. The quick and painless way to find out if our services are a fit for your needs is to schedule a consultation. In less than 10mins you’ll have an answer and new resources for FREE.


Who are you and why should I work with you?
The RhinoFox Team is a network of experts, coordinated by Founder and your US-based Project Manager Dainella Nartker, to provide innovative and strategic marketing solutions online for contractors in the skilled trades. Her trades experience as a licensed JW electrician, both on job sites in Antarctica and stateside, combined with a digital marketing toolset provides the perfect blend to help take contractor’s customer/employee retention and acquisition to a new level.

Our Mission is to support outstanding contractors with cost-effective solutions to reach and engage both customers and skilled trades workers with their offer. We also have a value on doing our part to solve the skilled labor shortage by highlighting the advantages of pursuing a career in the trades on the world’s largest communications platform - the intarwebs.


Can’t I just take this in-house?
The short answer is: Yes. What we do is not rocket science. It can be learned and repeated by others, in fact, you might notice that we make efforts to disclose useful information. Why do we do share so much? Because…
-We have a high value on education, cooperative partnership and leveraging our knowledge to help connect consumers and home owners with safety conscious installers.
-We believe a career the skilled trades is one of the most undervalued employment opportunities of today and we want to be part of the solution by making employment offers more visible.
And, we truly LOVE what we do and THRIVE in our Nerdverse of technology and screens.


Why haven’t I heard of RhinoFox, or this service before?
A few reasons you might not have hear of us… First, we prefer doing high quality work for a smaller number of clients than delivering chop-shop results. Second (however awkward this is for us as a marketing agency) it makes sense that since there are a limited number of qualified fish in the recruiting pond that our clients tend to keep mention of our services within their associates and non-competitors. We’ve been called a ‘Secret Weapon’ on more than one occasion.


I hate computers and I don't understand how all of this works. Can you explain more?
Fair enough. We don't expect you to be the expert. Your role is to be a contractor. Our role is to handle properly representing your company with an online ‘store front’. Depending upon your goals, you might also receive the customer/candidate leads and follow up with them. We handle the rest. Schedule a free consultation to have all of your questions answered in whatever detail you like, even if you’re not quite sure what questions to ask yet we can guide you so the right questions specific to your business will rise naturally.

Ultimately, we want happy, satisfied clients and strive to communicate clearly. We actually care that our services are working well for your business and invest the time to ensure we are in alignment with your goals.


What about OHSA standards? We've all seen those lame stock images used in general media...
Safety first, not third.. We are highly aware of this issue and partner with you to ensure we are meeting your company standards. We actually know what PPE is and our management includes ensuring that those aren't plumbers tools on an electrician’s website/google ad, or vice versa.


I’m concerned about my relationships with other contractors in the area. What about the backlash of advertising job openings, or will this be ‘stealing’ workers away from other contractors in the area?
If you are already advertising on job boards then you are already exposed as hiring. Your response to candidates from our services would be similar to your response from one of your existing outreach strategies. Each company has a unique situation when it comes to recruiting employees and we are happy to answer questions on a call. Click HERE to schedule a free consult to review your company’s specific situation. Something to consider is that “74% of employees are open to a new job” - Jobvite 2016 and, from what we understand, dissatisfied workers typically aren’t thriving and therefore not as productive as they could be. Is that really the best situation for the employer or employee?


What are the bottom-line costs?
We don’t want to lie to you. At the core: All of our services are marketing. We do not know what fish (or how many!) are in the pond you want to find customers in, or recruit from, until we actually go fishing in that pond. What we can do is to evaluate the pond on your behalf from our experience BEFORE you spend a dime with us. If our evaluations says this strategy is not likely to produce the results you want, we will tell you that. AND, we will make recommendations upon what strategies might be a better match for your goals even if we do not provide those services.

Costs are set at one flat rate for setup. Options to continue are month-to-month thereafter. Any change orders or add-ons fees are discussed with you ahead of delivery. No hidden fees. Ever.


We have limited bandwidth and staff. How much time will this take on our part?
Your role in setup is kept as simple and painless as possible. Investment of time depends upon the project and needs are discussed ahead of time to facilitate easy scheduling.


What if our needs change?
Boom and bust is a reality of construction. All of our services are month-to-month once past the initial setup or contract period, and all are explicitly explained before you spend a dime.

Dainella has been diligent to review the next options and guide us in the social media marketplace with thoughtful solutions.